Software moves faster than the people who have to explain it
Product teams ship every week. The documentation does not keep up. It is written late, by whoever has time, from memory. The screenshots are out of date before anyone reads them.
So people stop trusting it. Support answers by hand. New hires learn by asking. The company knows how its product works, but that knowledge never gets written down anywhere useful.
I started Zorva because I think this is a tools problem, not an effort problem. The knowledge is already there. It sits with the people using the product every day. There has just never been a way to capture it.
So I built one. When someone uses the product, that becomes the record. The guide, the video, the proof that it still works. All of it from what actually happened, not from what someone remembered to write down.
What I want is simple. Documentation that nobody has to sit down and write. Support that answers with certainty. A company whose understanding of its own product grows as fast as the product does.
Software should be able to explain itself. That is what I am building.
Hi, I’m Karthik
I’m a solo founder. Zorva is built by one person, which I’d rather tell you now than have you work out later, and it is the ordinary version of that story: chasing the dream while carrying a lot of responsibilities, most of which have nothing to do with software.
What Zorva is. You record a flow inside your own product with a browser extension: one click, one tab, you press stop when it’s done. Out of that single capture comes a document written in your docs site’s own components, an onboarding video with AI narration in thirty-plus languages, a QA check that replays the same flow against your live app and reports what broke, and a support agent that answers your customers with the exact step attached. Slack, Jira, Confluence and GitHub get the same thing without being asked twice.
What a capture actually holds. Not a film of your screen. Each step is stored as the thing that happened: the element you interacted with, the text you clicked, the page you were on, and a still of the screen at that moment. That is why the document comes out with real pictures of your product in it, matching the structure your docs already use, and why the studio can zoom to the thing you clicked without anyone placing a keyframe. Those are rows in the comparison table, each one marked shipped or not. A screen recording is pixels. A capture is structure, and structure is the part software can do something with later.
Why it’s one product and not four. Every one of those is a team re-explaining the same workflow in a different format, and re-doing it from scratch the next time the product changes. The capture is the asset. Everything else is a rendering of it, so when the flow changes you record it once and the docs, the video, the test and the answers your customers get all move together. That is the whole bet, and it is the reason this is a product rather than a feature.
Why not just ask Claude or ChatGPT. Nothing stops you, and for a one-off explanation you probably should. The limit is not how well those models write, because they write very well. It is what they have to write from. A chat model knows what you typed into it. It has not seen your product, it cannot take a picture of the screen it is describing, and it has no way of knowing that the button you still call Save is called Publish now. So you end up writing the steps out yourself, from memory, and asking the model to tidy the prose. The tidying was never the hard part.
Same models, different input. Zorva runs on the same frontier models you would be using anyway, on enterprise plans with training switched off. What changes is what they are handed and where the answer goes: a real capture instead of your recollection, and a document that lands in your docs site in your own components instead of in a chat window for you to copy out of. And because a capture is structured rather than prose, it keeps working after the writing is finished. It is the thing a QA run replays against your live app, and the thing the support agent quotes when it answers a customer. Some of that is live today and some of it is still being built; the table says which, row by row.
Where it is. Free runs for thirty days, Small scale is $129 per creator per month, and Business is scoped on a call once there’s something real to scope against. Parts of it are still being built, and the pricing page and the security page both say which parts. I’d rather be the company that tells you that up front. The ten minute setup call every account gets is with me.